{"_buckets": {"deposit": "9db63407-0128-40f3-a4d4-6cfef785eff6"}, "_deposit": {"created_by": 3, "id": "99", "owners": [3], "pid": {"revision_id": 0, "type": "depid", "value": "99"}, "status": "published"}, "_oai": {"id": "oai:shobi-u.repo.nii.ac.jp:00000099", "sets": ["23"]}, "author_link": ["127"], "control_number": "99", "item_3_biblio_info_12": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2007-03-31", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "40", "bibliographicPageStart": "27", "bibliographicVolumeNumber": "13", "bibliographic_titles": [{"bibliographic_title": "尚美学園大学総合政策研究紀要", "bibliographic_titleLang": "ja"}, {"bibliographic_title": "Bulletin of policy and management, Shobi University", "bibliographic_titleLang": "en"}]}]}, "item_3_description_10": {"attribute_name": "抄録(日)", "attribute_value_mlt": [{"subitem_description": "本論は非営利組織(NPO)のマーケティングについてのあり方について論究したものである。近年、マーケティング・マネジメントの概念は、営利組織だけではなく非営利組織においても重要視されてきている。特に本稿では、大学における経営基盤強化の方法を、マーケティング戦略的視点で考察してみたものである。", "subitem_description_language": "ja", "subitem_description_type": "Other"}]}, "item_3_description_11": {"attribute_name": "抄録(英)", "attribute_value_mlt": [{"subitem_description": "This paper is a study on marketing technic of nonprofit organization. In resent years, marketing management concept is being empasize on NPO as well as commercial profit organization. Especially, this paper is a study on marketing strategy about administrative ability of university.", "subitem_description_language": "en", "subitem_description_type": "Other"}]}, "item_3_description_15": {"attribute_name": "表示順", "attribute_value_mlt": [{"subitem_description": "3", "subitem_description_type": "Other"}]}, "item_3_description_16": {"attribute_name": "アクセション番号", "attribute_value_mlt": [{"subitem_description": "KJ00004909977", "subitem_description_type": "Other"}]}, "item_3_description_8": {"attribute_name": "記事種別(日)", "attribute_value_mlt": [{"subitem_description": "論文", "subitem_description_language": "ja", "subitem_description_type": "Other"}]}, "item_3_description_9": {"attribute_name": "記事種別(英)", "attribute_value_mlt": [{"subitem_description": "Article", "subitem_description_language": "en", "subitem_description_type": "Other"}]}, "item_3_publisher_22": {"attribute_name": "出版社", "attribute_value_mlt": [{"subitem_publisher": "尚美学園大学総合政策学部", "subitem_publisher_language": "ja"}]}, "item_3_source_id_1": {"attribute_name": "雑誌書誌ID", "attribute_value_mlt": [{"subitem_source_identifier": "AA11546318", "subitem_source_identifier_type": "NCID"}]}, "item_3_source_id_19": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "13463802", "subitem_source_identifier_type": "ISSN"}]}, "item_3_text_6": {"attribute_name": "著者所属(日)", "attribute_value_mlt": [{"subitem_text_language": "ja", "subitem_text_value": "尚美学園大学非常勤"}]}, "item_3_text_7": {"attribute_name": "著者所属(英)", "attribute_value_mlt": [{"subitem_text_language": "en", "subitem_text_value": "Shobi University"}]}, "item_3_title_3": {"attribute_name": "論文名よみ", "attribute_value_mlt": [{"subitem_title": "ヒエイリ ソシキ NPO ノ マーケティング : シリツ ダイガク ノ マーケティング センリャク", "subitem_title_language": "ja-Kana"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "三宅, 隆之", "creatorNameLang": "ja"}, {"creatorName": "ミヤケ, タカユキ", "creatorNameLang": "ja-Kana"}, {"creatorName": "MIYAKE, Takayuki", "creatorNameLang": "en"}], "nameIdentifiers": [{"nameIdentifier": "127", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2017-04-21"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "KJ00004909977.pdf", "filesize": [{"value": "135.2 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_11", "mimetype": "application/pdf", "size": 135200.0, "url": {"label": "KJ00004909977.pdf", "url": "https://shobi-u.repo.nii.ac.jp/record/99/files/KJ00004909977.pdf"}, "version_id": "95e64097-cc9f-4a7b-a884-ab028c9440a5"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "大学のマーケティング", "subitem_subject_language": "ja", "subitem_subject_scheme": "Other"}, {"subitem_subject": "UI", "subitem_subject_language": "ja", "subitem_subject_scheme": "Other"}, {"subitem_subject": "大学のミッション", "subitem_subject_language": "ja", "subitem_subject_scheme": "Other"}, {"subitem_subject": "教育サービス業", "subitem_subject_language": "ja", "subitem_subject_scheme": "Other"}, {"subitem_subject": "ミッション・マーケティング /大学のガバナンス", "subitem_subject_language": "ja", "subitem_subject_scheme": "Other"}, {"subitem_subject": "大学の危機管理", "subitem_subject_language": "ja", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Marketing of University", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "University Identity", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Mission of University", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Educational Service Business", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Mission Marketing", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Governance of University", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "Risk \u0026 Crisis Management of University", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "非営利組織(NPO)のマーケティング : 私立大学のマーケティング戦略", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "非営利組織(NPO)のマーケティング : 私立大学のマーケティング戦略", "subitem_title_language": "ja"}, {"subitem_title": "Marketing of Nonprofit Organization: Marketing Strategy of Private University", "subitem_title_language": "en"}]}, "item_type_id": "3", "owner": "3", "path": ["23"], "permalink_uri": "https://shobi-u.repo.nii.ac.jp/records/99", "pubdate": {"attribute_name": "PubDate", "attribute_value": "2017-04-21"}, "publish_date": "2017-04-21", "publish_status": "0", "recid": "99", "relation": {}, "relation_version_is_last": true, "title": ["非営利組織(NPO)のマーケティング : 私立大学のマーケティング戦略"], "weko_shared_id": -1}