{"created":"2023-05-15T08:20:41.553151+00:00","id":793,"links":{},"metadata":{"_buckets":{"deposit":"0109f520-1d64-471f-87fc-129ca0c863c7"},"_deposit":{"created_by":11,"id":"793","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"793"},"status":"published"},"_oai":{"id":"oai:shobi-u.repo.nii.ac.jp:00000793","sets":["10:2:150"]},"author_link":["1185"],"control_number":"793","item_10002_biblio_info_35":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2023-03-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"24","bibliographicPageStart":"1","bibliographicVolumeNumber":"39","bibliographic_titles":[{"bibliographic_title":"尚美学園大学総合政策研究紀要","bibliographic_titleLang":"ja"},{"bibliographic_title":"Bulletin of policy and management, Shobi University","bibliographic_titleLang":"en"}]}]},"item_10002_description_31":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_description":"論文","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_10002_description_32":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_description":"Articles","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_10002_description_33":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"トランプの言動や行動は、「トランプ固有の属性」と思われがちであるが、彼の言動や様式の中には、ビジネスマンの技術や知見に由来するものが多々ある。実際、トランプ誕生の陰には、様々なマーケティングの戦略技術が使われた。ここでは、トランプと彼の選挙参謀達が 2016 年の予備選の時期に用いたと思われる、それらの知見・技術のいくつかを、明らかにする。それらは主にアナログな、一般的なビジネスマンが実践しているマーケティング技術であり、顧客満足を目指した、ダイレクトマーケティングとセリングを併用したもので、感情に基づいた「感情主導のマーケティング」である。それらの技術・知見無しでは大統領トランプの誕生は実現し得なかったかもしれない。本稿では、その技術・知見に焦点を当て論じたい。","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_10002_description_34":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"Summery: Many people think that Trump's attributes are peculiar to him. However, his behavior and words and actions are of business person's in many ways. Actually, behind Trump's victory, many marketing strategies are exercised. Here, I will  introduce some marketing strategies which are used by him and his advisors in his 2016 Primary Campaign. Those are mainly analog marketing methods, and those are in common use among many business people. Aiming at customer satisfaction, using both direct marketing and selling skills, he implemented the emotion -driven marketing. Those are based on emotions. Without those methods, the President Trump may not have been born. I will search the techniques of the marketing in this report.","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.57486/00000763","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_36":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"尚美学園大学総合政策学部","subitem_publisher_language":"ja"}]},"item_10002_source_id_25":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA11546318","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_38":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1346-3802","subitem_source_identifier_type":"PISSN"}]},"item_10002_text_28":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_language":"ja","subitem_text_value":"尚美学園大学総合政策学部非常勤"}]},"item_10002_text_29":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Shobi University"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"中橋, 友子","creatorNameLang":"ja"},{"creatorName":"ナカハシ, トモコ","creatorNameLang":"ja-Kana"},{"creatorName":"NAKAHASHI, Tomoko","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2023-04-28"}],"displaytype":"detail","filename":"sougoukiyo39_01Nakahashi.pdf","filesize":[{"value":"588.8 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"sougoukiyo39_01Nakahashi","url":"https://shobi-u.repo.nii.ac.jp/record/793/files/sougoukiyo39_01Nakahashi.pdf"},"version_id":"5c9c75d2-ceec-4ea1-8ae6-aafebe239a42"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"トランプ","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"顧客満足","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ダイレクトマーケティング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"セリング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"感情","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"Trump","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"customer satisfaction","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"direct marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"selling","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"emotion","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"２０１６年大統領選挙における、トランプの営業技術 : 予備選でのマーケティング戦略の観点から","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"２０１６年大統領選挙における、トランプの営業技術 : 予備選でのマーケティング戦略の観点から","subitem_title_language":"ja"},{"subitem_title":"The Sales Techniques of Trump in the 2016 Presidential Campaign : from a Viewpoint of the Marketing Strategy in the Primary Season","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"11","path":["150"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2023-04-28"},"publish_date":"2023-04-28","publish_status":"0","recid":"793","relation_version_is_last":true,"title":["２０１６年大統領選挙における、トランプの営業技術 : 予備選でのマーケティング戦略の観点から"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2023-11-15T06:28:31.233668+00:00"}