{"created":"2023-05-15T08:20:41.205568+00:00","id":782,"links":{},"metadata":{"_buckets":{"deposit":"8d3b165a-50f5-4822-9bda-e1f6654a22c7"},"_deposit":{"created_by":11,"id":"782","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"782"},"status":"published"},"_oai":{"id":"oai:shobi-u.repo.nii.ac.jp:00000782","sets":["10:127:146"]},"author_link":["1522"],"control_number":"782","item_10002_biblio_info_35":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-12-25","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"31","bibliographicPageStart":"23","bibliographicVolumeNumber":"5","bibliographic_titles":[{"bibliographic_title":"尚美学園大学スポーツマネジメント研究紀要","bibliographic_titleLang":"ja"},{"bibliographic_title":"Bulletin of Sport Management,Shobi University","bibliographic_titleLang":"en"}]}]},"item_10002_description_31":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_description":"研究ノート","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_10002_description_32":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_description":"Research Note","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_10002_description_33":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"スポーツマネジメント学部の学生に、いかにマーケティングに興味を持ってもらうか、いかにマーケティングを理解してもらうか、という問題意識の下、筆者はスポーツマーケティングの演習を実施している。ナイキ、アディダス、ミズノの3 チームを7 ～ 8 名で編成し、各チームがそれぞれ国内での売上を伸ばすための企画を発表する形式である。カリキュラムは、マーケティング企画の標準的なステップであるR（リサーチ）→ STP（セグメンテーション、ターゲティング、ポジショニング）→ 4P（製品、価格、流通、プロモーション）に沿って、定量調査、定性調査、課題の抽出、戦略立案、戦術立案を行なっている。少しでも社会に出てからの仕事に役立つよう、実務家の視点を重視しており、OJTに近い体験ができるよう工夫をしてきた。例えば、1,000サンプルのネット調査を調査会社に外注し、その結果を集計分析してもらった。一方、学生はディスカッションすることに慣れておらず、それをどのように促進するかが課題である。この演習は、本年が1 年目であり、まだ試行錯誤の段階であるが、さまざまな人の意見を取り入れながら、より良い授業にしていきたいと考えている。","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_10002_description_34":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"With an awareness of the problem of how to get students in Department of Sport Management interested in marketing and how to make them understand marketing, the author is conducting a sports marketing seminar. Three teams of 7 to 8 students are organized by Nike, Adidas, and Mizuno, and each team is required to present its own plan to increase sales in Japan. The curriculum follows the standard steps of marketing planning: R（ research） → STP（ segmentation, targeting, positioning） → 4P（ product, price, place, promotion）, and includes quantitative research, qualitative research, identification of issues, strategy development, and tactical planning. In order to be as useful as possible in their work in society, we emphasize the perspectives of practitioners and have devised ways to provide experiences that are similar to on-the-job training. For example, a 1,000-sample online survey was outsourced to a research company, and the results were tabulated and analyzed by students. On the other hand, they are not accustomed to having discussions, and the challenge is how to facilitate them. This is the first year for this seminar, and it is still in the trial-and-error stage, but we intend to make it a better class by incorporating the opinions of various people.","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_10002_publisher_36":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"尚美学園大学スポーツマネジメント学部","subitem_publisher_language":"ja"}]},"item_10002_source_id_25":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA12908695","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_38":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2435-8231","subitem_source_identifier_type":"PISSN"}]},"item_10002_text_28":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_language":"ja","subitem_text_value":"尚美学園大学スポーツマネジメント学部"}]},"item_10002_text_29":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Shobi University"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"櫻井, 光行","creatorNameLang":"ja"},{"creatorName":"サクライ, ミツユキ","creatorNameLang":"ja-Kana"},{"creatorName":"SAKURAI, Mitsuyuki","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2023-02-01"}],"displaytype":"detail","filename":"sport5-03SAKURAI.pdf","filesize":[{"value":"815.1 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"sport5-03SAKURAI.pdf","url":"https://shobi-u.repo.nii.ac.jp/record/782/files/sport5-03SAKURAI.pdf"},"version_id":"b56ae92c-89fd-499c-941e-165d58dc33c7"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"スポーツマーケティング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング演習","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"スポーツ用品","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"スポーツブランド","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"Sports Marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Marketing Seminar","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Sporting Goods","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Sports Brand","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"スポーツ用品のマーケティング演習の実施と課題","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"スポーツ用品のマーケティング演習の実施と課題","subitem_title_language":"ja"},{"subitem_title":"Marketing Seminar for Sporting Goods : Implementation and Issues","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"11","path":["146"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2023-02-01"},"publish_date":"2023-02-01","publish_status":"0","recid":"782","relation_version_is_last":true,"title":["スポーツ用品のマーケティング演習の実施と課題"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2023-09-19T01:41:04.959215+00:00"}