{"created":"2023-05-15T08:20:40.304750+00:00","id":756,"links":{},"metadata":{"_buckets":{"deposit":"09db2982-ebcb-431f-b455-291fac432928"},"_deposit":{"created_by":11,"id":"756","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"756"},"status":"published"},"_oai":{"id":"oai:shobi-u.repo.nii.ac.jp:00000756","sets":[]},"author_link":["1480"],"control_number":"756","item_10002_biblio_info_35":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-12-25","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"139","bibliographicPageStart":"129","bibliographicVolumeNumber":"3","bibliographic_titles":[{"bibliographic_title":"尚美学園大学スポーツマネジメント研究紀要","bibliographic_titleLang":"ja"},{"bibliographic_title":"Bulletin of sport management, Shobi University","bibliographic_titleLang":"en"}]}]},"item_10002_description_31":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_description":"研究ノート","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_10002_description_32":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_description":"Research Notes","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_10002_description_33":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"本稿ではスポーツマーケティングがマーケティング全般に対して、どのように貢献しうるかについて、検討した。スポーツマーケティングは、プロスポーツなどの「スポーツを見る」、スポーツグッズやサービスなどの「スポーツをする」、スポンサーシップなどの「スポーツを支える」の3つの領域に分類できる。スポーツの最大の特徴は、超強力なコンテンツ、体験型消費の2 点にあると考えられる。また、スポーツの消費者は全般に関与が高く、トップアスリートからアスリート、一般生活者へとメディアや口コミを通じて情報が波及していくピラミッド構造になっている点も特徴である。情報の波及とともに、スポーツそのもの、あるいはスポーツに関わるその他の商品の売上が拡大する。また、スポーツの価値は感動をもたらし、人々を結びつける力を持つため、経済的価値と社会的価値を両立させるCSVに貢献する可能性が大きい。以上より、スポーツマーケティングはスポーツ以外の業種の企業にとっても、社会課題を解決するCSVの鍵として、また魅力的なコンテンツを体験する要素を持つ企業であれば、そのマーケティングの戦略・実行において、有効な情報を提供すると考えられる。","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_10002_description_34":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"This paper examines how sports marketing can contribute to marketing in general. Sports marketing can be categorized into three areas: \"watching sports\" such as professional sports, \"playing sports\" such as sports goods and services, and \"supporting sports\" such as sponsorship. The two most important characteristics of sports are considered to be super-powerful content and experiential consumption. Another characteristic is that sports consumers are generally highly involved, with a pyramid structure in which information spills over from top athletes to athletes to ordinary consumers through the media and word of mouth. As information spreads, sales of sports itself and other products related to sports expand. In addition, since the value of sports brings excitement and has the power to bring people together, it has great potential to contribute to CSV, which balances economic value and social value. From the above, it can be concluded that sports marketing will provide effective information for companies　in industries other than sports as well, as a key to CSV that solves social issues, and in the strategy and execution of marketing for any company that has elements of attractive content to experience.","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_10002_publisher_36":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"尚美学園大学スポーツマネジメント学部","subitem_publisher_language":"ja"}]},"item_10002_relation_39":{"attribute_name":"論文ID（NAID）","attribute_value_mlt":[{"subitem_relation_type_id":{"subitem_relation_type_id_text":"40022794583","subitem_relation_type_select":"NAID"}}]},"item_10002_source_id_25":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA12908695","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_38":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2435-8231","subitem_source_identifier_type":"PISSN"}]},"item_10002_text_28":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"尚美学園大学スポーツマネジメント学部"}]},"item_10002_text_29":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Shobi University"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"櫻井, 光行","creatorNameLang":"ja"},{"creatorName":"サクライ, ミツユキ","creatorNameLang":"ja-Kana"},{"creatorName":"SAKURAI, Mitsuyuki","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-04-04"}],"displaytype":"detail","filename":"sport3-07SAKURAI.pdf","filesize":[{"value":"1.2 MB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"sport3-07SAKURAI.pdf","url":"https://shobi-u.repo.nii.ac.jp/record/756/files/sport3-07SAKURAI.pdf"},"version_id":"59ef8854-e34e-40be-a526-ee603f029d70"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"スポーツ・マーケティング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"コンテンツ","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"体験型消費","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"CSV","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"Sports Marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Content","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Experiential Consumption","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"CSV","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"スポーツはマーケティングに何ができるか","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"スポーツはマーケティングに何ができるか","subitem_title_language":"ja"},{"subitem_title":"What Can Sports Do for Marketing?","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"11","path":["137"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2022-04-04"},"publish_date":"2022-04-04","publish_status":"0","recid":"756","relation_version_is_last":true,"title":["スポーツはマーケティングに何ができるか"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2023-09-19T06:55:27.410712+00:00"}