{"created":"2023-05-15T08:20:38.288144+00:00","id":699,"links":{},"metadata":{"_buckets":{"deposit":"9e66f776-e8f2-41f1-bcc7-e6b188cf1e1e"},"_deposit":{"created_by":11,"id":"699","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"699"},"status":"published"},"_oai":{"id":"oai:shobi-u.repo.nii.ac.jp:00000699","sets":["10:6:126"]},"author_link":["1354"],"control_number":"699","item_10002_biblio_info_35":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2020-03","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"25","bibliographicPageStart":"1","bibliographicVolumeNumber":"32","bibliographic_titles":[{"bibliographic_title":"尚美学園大学芸術情報研究","bibliographic_titleLang":"ja"},{"bibliographic_title":"Journal of Informatics for Arts, Shobi University","bibliographic_titleLang":"en"}]}]},"item_10002_description_31":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_description":"論文","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_10002_description_32":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_description":"Airticle","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_10002_description_33":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"現在音楽業界で収益を生み出すには音楽フェスティバルが非常に重要です。しかし、音楽フェスティバルを成功させる要因に関する研究は極めて少ない。この研究の目的は、音楽フェスティバルのマーケティング戦略を検討することだ。この調査は、日本で最も成功している音楽フェスティバルの1つ、京都大作戦で観客を対象に、アンケート調査を実施した。その結果、アーティストパフォーマンス、チケットは毎年完売し、優れたビジネスモデルの3点が明らかになった。この調査結果は、競争が激化する音楽フェスティバルにおいて、運営サイドが重要視すべき点を示唆することが出来た。","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_10002_description_34":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"Nowadays, music festivals are very important for generating revenue streams in the music industry. However, there have been very few studies performed about factors to make music festivals successful. The purpose of this study is to examine marketing strategies. This study focuses on one of the most successful festivals in Japan, \"Mission Impossible Kyoto\". A questionnaire was utilized to survey the festival audience, and the investigation revealed three critical factors that could influence the success of the festival.\n•Artist Performance •Ticket Sales •Business Best Practices \nThese findings are important for diversity of music festivals and choice of the audience, which may be at risk due to intensifying competition.","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_10002_publisher_36":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"尚美学園大学芸術情報学部・大学院芸術情報研究科","subitem_publisher_language":"ja"}]},"item_10002_relation_39":{"attribute_name":"論文ID（NAID）","attribute_value_mlt":[{"subitem_relation_type_id":{"subitem_relation_type_id_text":"40022217113","subitem_relation_type_select":"NAID"}}]},"item_10002_source_id_25":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA12312312","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_38":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1882-5370","subitem_source_identifier_type":"PISSN"}]},"item_10002_text_28":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_language":"ja","subitem_text_value":"尚美学園大学総合政策学部"}]},"item_10002_text_29":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Shobi University"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"江頭, 満正","creatorNameLang":"ja"},{"creatorName":"エトウ, ミツマサ","creatorNameLang":"ja-Kana"},{"creatorName":"ETOH, Mitsumasa","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2020-11-28"}],"displaytype":"detail","filename":"geijutsukiyou32_01Etoh.pdf","filesize":[{"value":"1.7 MB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"geijutsukiyou32_01Etoh","url":"https://shobi-u.repo.nii.ac.jp/record/699/files/geijutsukiyou32_01Etoh.pdf"},"version_id":"764b0f09-ec5d-4754-ab4a-3073da6c4a73"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"音楽フェスティバル","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"音楽ビジネス","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"Music Festival","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Music Business","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ロックフェスに於けるマーケティング戦略 : 京都大作戦を事例に","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ロックフェスに於けるマーケティング戦略 : 京都大作戦を事例に","subitem_title_language":"ja"},{"subitem_title":"Marketing Strategy at Rock Festival : Case of \"Mission Impossible Kyoto\"","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"11","path":["126"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2020-11-28"},"publish_date":"2020-11-28","publish_status":"0","recid":"699","relation_version_is_last":true,"title":["ロックフェスに於けるマーケティング戦略 : 京都大作戦を事例に"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2024-02-27T06:56:29.080065+00:00"}