{"created":"2023-05-15T08:20:10.430418+00:00","id":68,"links":{},"metadata":{"_buckets":{"deposit":"a434bbcd-f910-43f0-a37b-e4481a420fec"},"_deposit":{"created_by":3,"id":"68","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"68"},"status":"published"},"_oai":{"id":"oai:shobi-u.repo.nii.ac.jp:00000068","sets":["10:2:17"]},"author_link":["71"],"control_number":"68","item_3_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2004-03-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"79","bibliographicPageStart":"53","bibliographicVolumeNumber":"7","bibliographic_titles":[{"bibliographic_title":"尚美学園大学総合政策研究紀要","bibliographic_titleLang":"ja"},{"bibliographic_title":"Bulletin of policy and management, Shobi University","bibliographic_titleLang":"en"}]}]},"item_3_description_10":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"本論は非営利組織のマーケティング定義、非営利組織のマーケティング醸成、非営利組織におけるマーケティングの類型化について論究したものである。近年、マーケティングマネジメントの概念は営利組織だけではなく、NPOである非営利組織においても重要視されてきている。営利組織の目的は利益を上げることを目的とするが、NPOは経営理念を基礎にした社会的使命を必達することを目的とする。NPOがミッションをどのようにして達成しようとするのか、非営利組織におけるミッションマーケティングのプロセス並びにその類型化の方策を試みる。","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_3_description_11":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"This paper is a study on marketing definition ,marketing production of nonprofit organization and a tentative on marketing type of NPO. In resent years,marketing management concept is being empasize on NPO as well as commercial profit organization.Commercial profit organization,s goal is profit from the stakeholders. However ,NPO,s goal is make sure of social mission on a basis of management concept.This paper is a study on a process of social mission marketing and a tentative marketing type of NPO.","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_3_description_15":{"attribute_name":"表示順","attribute_value_mlt":[{"subitem_description":"4","subitem_description_type":"Other"}]},"item_3_description_16":{"attribute_name":"アクセション番号","attribute_value_mlt":[{"subitem_description":"KJ00004616782","subitem_description_type":"Other"}]},"item_3_description_8":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_description":"論文","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_3_description_9":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_3_publisher_22":{"attribute_name":"出版社","attribute_value_mlt":[{"subitem_publisher":"尚美学園大学総合政策学部","subitem_publisher_language":"ja"}]},"item_3_source_id_1":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA11546318","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13463802","subitem_source_identifier_type":"ISSN"}]},"item_3_text_6":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_language":"ja","subitem_text_value":"尚美学園大学総合政策学部非常勤"}]},"item_3_text_7":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Shobi University"}]},"item_3_title_3":{"attribute_name":"論文名よみ","attribute_value_mlt":[{"subitem_title":"ヒエイリ ソシキ ノ マーケティング ニツイテノ イチコウサツ NPO ニオケル マーケティング ルイケイカ エノ ココロミ","subitem_title_language":"ja-Kana"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"三宅, 隆之","creatorNameLang":"ja"},{"creatorName":"ミヤケ, タカユキ","creatorNameLang":"ja-Kana"},{"creatorName":"MIYAKE, Takayuki","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-04-21"}],"displaytype":"detail","filename":"KJ00004616782.pdf","filesize":[{"value":"130.5 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"KJ00004616782.pdf","url":"https://shobi-u.repo.nii.ac.jp/record/68/files/KJ00004616782.pdf"},"version_id":"bb9120f2-a60d-421d-89ff-91f9eb4f66fc"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"NPOのミッション","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ミッションマーケティング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"高潔性","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"善意と慈善","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"公約","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"社会貢献","subitem_subject_scheme":"Other"},{"subitem_subject":"社会満足","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"機会費用","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"Mission of NPO","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"mission marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"integrity","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"goodwill and philanthropy","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"commitment","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"social contribution","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"sosial satisfaction","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"opportunity cost","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"非営利組織のマーケティングについての一考察 : NPOにおけるマーケティング類型化への試み","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"非営利組織のマーケティングについての一考察 : NPOにおけるマーケティング類型化への試み","subitem_title_language":"ja"},{"subitem_title":"A Study on Marketing of Nonprofit Organization : A Tentative on Marketing Type of NPO","subitem_title_language":"en"}]},"item_type_id":"3","owner":"3","path":["17"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2017-04-21"},"publish_date":"2017-04-21","publish_status":"0","recid":"68","relation_version_is_last":true,"title":["非営利組織のマーケティングについての一考察 : NPOにおけるマーケティング類型化への試み"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-09-13T09:44:41.051817+00:00"}