{"created":"2023-05-15T08:20:26.953376+00:00","id":438,"links":{},"metadata":{"_buckets":{"deposit":"352df428-4995-4dad-ae14-9f97ccfefe71"},"_deposit":{"created_by":3,"id":"438","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"438"},"status":"published"},"_oai":{"id":"oai:shobi-u.repo.nii.ac.jp:00000438","sets":["10:6:81"]},"author_link":["844","845","846"],"control_number":"438","item_3_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2012-03-01","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"16","bibliographicPageStart":"1","bibliographicVolumeNumber":"21","bibliographic_titles":[{"bibliographic_title":"尚美学園大学芸術情報研究","bibliographic_titleLang":"ja"},{"bibliographic_title":"Journal of Informatics for Arts, Shobi University","bibliographic_titleLang":"en"}]}]},"item_3_description_10":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"埼玉県には他県に引けを取らない魅力あるコンテンツ(歴史遺産、文化、工芸、自然など)が数多く点在する。しかし、これらのコンテンツの魅力を十分に情報発信しきれていないため、埼玉県の全国的な認知度は低いという現状がある。そこで、本研究は埼玉県の魅力あるコンテンツの認知度を高めるべく、コンテンツの演出効果の向上をめざした新たなネットワーク連動型のプラットフォームとなるウェブサイトを構築する。このサイト上で紹介されるコンテンツ情報はYouTubeを始め、Twitter、Facebook、Google+などのソーシャルメディアとの連携を図り、バズマーケッティングへと発展させる。そして、これらの結果を踏まえ、埼玉県のコンテンツの発信能力をいかに強化していけるか、埼玉県のブランド創出につなげていけるか、また、地域能力の向上に貢献することができるかについて考究する。","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_3_description_11":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"In this study, we constructed a novel website, which is coupled with a social network, to improve a dramatic impact of the content and enhance the awareness of the content. Through coupling with social media, the content on the site is improved to exert a buzz marketing effect. Further, we discuss how this could enhance the information transmission capacity of the content and how this could lead to branding of the content.","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_3_description_15":{"attribute_name":"表示順","attribute_value_mlt":[{"subitem_description":"1","subitem_description_type":"Other"}]},"item_3_description_16":{"attribute_name":"アクセション番号","attribute_value_mlt":[{"subitem_description":"KJ00007818999","subitem_description_type":"Other"}]},"item_3_description_8":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_description":"論文","subitem_description_type":"Other"}]},"item_3_description_9":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_3_publisher_22":{"attribute_name":"出版社","attribute_value_mlt":[{"subitem_publisher":"尚美学園大学芸術情報学部・大学院芸術情報研究科","subitem_publisher_language":"ja"}]},"item_3_source_id_1":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA12312312","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"18825370","subitem_source_identifier_type":"PISSN"}]},"item_3_text_6":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_language":"ja","subitem_text_value":"尚美学園大学芸術情報学部"}]},"item_3_text_7":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Shobi University"}]},"item_3_title_3":{"attribute_name":"論文名よみ","attribute_value_mlt":[{"subitem_title":"ソーシャルメディア ニ ヨル チイキ コンテンツ ノ イメージ センリャク ト ブランドカ"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"定平, 誠","creatorNameLang":"ja"},{"creatorName":"サダヒラ, マコト","creatorNameLang":"ja-Kana"},{"creatorName":"SADAHIRA, Makoto","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"斎藤, 忍","creatorNameLang":"ja"},{"creatorName":"サイトウ, シノブ","creatorNameLang":"ja-Kana"},{"creatorName":"SAITO, Shinobu","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"松浦, 克樹","creatorNameLang":"ja"},{"creatorName":"マツウラ, カツキ","creatorNameLang":"ja-Kana"},{"creatorName":"MATSUURA, Katuki","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-04-21"}],"displaytype":"detail","filename":"KJ00007818999.pdf","filesize":[{"value":"11.1 MB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"KJ00007818999.pdf","url":"https://shobi-u.repo.nii.ac.jp/record/438/files/KJ00007818999.pdf"},"version_id":"e5660676-edb8-4119-add5-02f7b7cd085e"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ウェブプロモーション","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"CI戦略","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド戦略","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"PBL","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"事例研究","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"Web-promotion","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Image-strategy","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Brand-strategy","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Project Based Learning","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Case-study","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ソーシャルメディアによる地域コンテンツのイメージ戦略とブランド化 : 埼玉のブランディング力向上をめざした地域活性化計画","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ソーシャルメディアによる地域コンテンツのイメージ戦略とブランド化 : 埼玉のブランディング力向上をめざした地域活性化計画","subitem_title_language":"ja"},{"subitem_title":"Image Strategy and Branding of Local Contents through Social Network","subitem_title_language":"en"}]},"item_type_id":"3","owner":"3","path":["81"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2017-04-21"},"publish_date":"2017-04-21","publish_status":"0","recid":"438","relation_version_is_last":true,"title":["ソーシャルメディアによる地域コンテンツのイメージ戦略とブランド化 : 埼玉のブランディング力向上をめざした地域活性化計画"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2024-03-05T07:40:16.854105+00:00"}