@article{oai:shobi-u.repo.nii.ac.jp:00000122,
 author = {江頭, 満正 and ETOH, Mitsumasa},
 journal = {尚美学園大学総合政策研究紀要, Bulletin of policy and management, Shobi University},
 month = {Sep},
 note = {マラソン大会・自転車大会などのスポーツ・イベントは,観光資源としての地域への経済的効果が期待されており、近年多くの地方自治体がマラソン大会などを開始する事例が増加している。 マラソン人気が続き大会が新設される一方で、中止に踏み切る自治体も少なくない。平成の大合併絡みや経済的な負担、コース設定など、理由は様々だ。, Sporting events such as marathons and cycling race are expected to have an economic impact on the local economy as a resource for tourism, so in recent years there have been an increasing number of cases in which local governments have established new events including marathons. While new marathon events are being created due to the continued popularity of marathons, there are a number of local governments that are deciding to eliminate them for various reasons such as the Heisei municipal amalgamation, economic burden and the creation of marathon courses. This research project selected Tour de Okinawa, whose participants have steadily increased over the recent years, as a case study, based on the hypothesis that the "diverse menu of competitive events, " was one of the factors which contributed to its success. The Tour de Okinawa features competitions that span vertically and laterally racing, cycling and cycling tours which showcase differences in the underlying purpose, which is a combination that is rarely seen in Japan. Based on over two years of interviews and participant observation of the event, the diverse make-up of the competitive events was found to have a positive effect of increasing the number of participants. The goal of this research is to create a general theory that is applicable to events in other regions by generalizing the Okinawa "chanpuru" model based on interviews with sponsors and participants., 3, KJ00007084879, 論文, Article},
 pages = {29--50},
 title = {「ツール・ド・おきなわ」参加者増加要因に関する研究 : 沖縄チャンプルーモデル},
 volume = {19},
 year = {2010},
 yomi = {エトウ, ミツマサ}
}